Article originally appeared on TKCARSITES website under their “Best Practices” link here.
Calling a customer when they are still at the computer, perhaps even searching a competitor’s website, is the time that you want to contact them. Nothing shows “on the ball” and ready to “earn their business” better than an immediate call.
Be prepared with responses [...]

By: Mike Snider

In special finance one of the most important steps of the sales process is appointment setting. Effective appointment setting can increase closing percentages by leaps and bounds. Considering the fact that in most cases a prospect must physically visit the dealership before a deal can be closed, appointment setting can oftentimes make [...]

Article originally appeared on Business Week Here.
Google is out to change the way automotive marketers think about their basic business, and they have new data that just may do the trick.
Ask most garden variety auto industry marketing executives about the “sales funnel” and they will talk to you about a six month process during which [...]